Underexposed: A Women's Skateboarding Documentary

Underexposed: A Women's Skateboarding Documentary

By Amelia Brodka

  • Genre: Documentary
  • Release Date: 2013-02-14
  • Advisory Rating: NR
  • Runtime: 1h 25min
  • Director: Amelia Brodka
  • iTunes Price: USD 7.99
  • iTunes Rent Price: USD 3.99
3.6/10
3.6
From 5 Ratings

Description

Professional skateboarder Amelia Brodka examines the skateboarding industry's approach to how it markets, promotes and supports women in its sport. Underexposed explores the past, present and future of women's skateboarding. It focuses on the current uprise of female skaters by featuring footage of girls ripping all over the world. The film couples skate footage with interviews from the top marketing and media professionals of the skateboarding industry. Interviews include the heads of Thrasher, TransWorld, Etnies, Toy Machine, SkateOne and Hoopla. By exploring the business side of skateboarding, Underexposed seeks to figure out how to generate more opportunities for women in skateboarding.

Trailer

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Reviews

  • Culture Changer - A True Must See!

    5
    By Jman23246
    HUGE props to Amelia Brodka for making this movie happen! With a true desire to ask the hard questions, grow and discover new opportunities. This movie is extremely well made. As it states, not only are more girls skating these days, but they are also ripping. That's an understatement! The women and girl's interviewed and represented by their skating in Underexposed are absolutely an inspiration to all skateboarders. Their passion to progress, desire to succceed and love for riding a skateboard should by all means be shared and result in the ability to make a living at it. With pillars in the industry like Van's sponsoring contests dedicated to females rather then being in the shadow of the men's comps, it should by all means continue to improve and hopefully explode. Also by waking up the X Games, accurate marketing and partnering with key filmers, photographers, magazines, etc. there is no reason why female skaters shouldn't get the exposure. Thank you to all of the skaters (female and male) who had the courage and drive to participate in this movie. Also to Vans, Pro Tec, Skate One (Hoopla), Black Box, Element, Silly Girl, Pink, Widow, Girl Skate Network, GRO Riders, Skate Like a Girl, Skateistan, Etnies, Osiris, Vox, Thrasher and so many others for supporting these riders. Success breeds success. May everyone work together for the greater good!
  • A good starting point, but not a be-all end-all description of female skateboarders

    4
    By Since '98
    This documentary is a solid eye-opener for those unfamiliar with the trials and tribulations for female skateboarders. It was great to see a lot of the experiences, struggles, beliefs, etc. that I've had as a female skater brought to light and being discussed by key folks in the industry. Unfortunately, I was disappointed in some of the bias of the film. There was a HUGE emphasis showcasing the contest side of female skateboarding; it would have been nice to see some of the talented female skaters that exist outside of the contest circuit to be included in the mix to provide a more well-rounded point of view. True, contests appear to currently be the only surefire way for female skaters to "make it," but the excessive use of contest footage and discussion incorporated into the film seemed counterproductive to the promotion and growth for alternate avenues of recognition. I was also a tad thrown off by the figures and stats of Osiris' success with their line for girls. The film had highlighted some of Vans' long time staple designs as popular choices for many female skateboarders, yet the Osiris shoe models shown looked like nothing of the sort (and nothing that I would ever wear/skate nor have never seen fellow female skaters wear/skate). Also, although there was no specific mention that the customer base contributing to Osiris' profits consisted of female skateboarders, there seemed to be an implication that there was, especially in the way that commentary was presented in comparison to Etnies' previously unsuccessful attempt at creating product for the female skateboarding market. However, I really enjoyed the insight shared by the various industry figures, particularly that of the media insiders regarding content quality. Most memorable part? I literally dropped my jaw seeing David's interview. I remember Apryl being an absolute SHREDDER and had wondered about her whereabouts. Kudos to sharing such a story (and happy to see someone so talented still skating)!
  • I wanted more out of the film

    3
    By ilana.bryne
    I felt the film could have done more. Questions: —Why aren’t any of the popular, most successful skate brands (as opposed to softgoods manufacturers) interviewed and taken to task for not sponsoring girls? Why not ask Ed why Toy Machine hasn’t sponsored a girl since Elissa? —Why do we (women) allow the boys at Thrasher and Transworld to play gatekeeper for skate culture legitimacy? How can we do it for ourselves? Can Lisa Whittaker’s Girls Skate Network and Mahfia provide our own coverage and legitimacy instead of petitioning the guys to tell us we’re good enough? —Why not interrogate the contest culture that is at one point “not everything” (Cab’s words, among others) but then is the end of the world when the X Games cancels the girls’ event? Lots of stones left unturned here. This film is part of the dialogue of women in skateboarding, but I need something more direct and hard-hitting, something with bigger targets and more demands for accountability.
  • oldschooler

    5
    By oldschooler mom
    Great documentary about women skateboarding. It is nice to see that their is some forward progress in the exposure of women and skateboarding. It will get better I have faith. I’ve been skating for 4 decades and had to race the men in downhill and was the only woman racing back then. Keep ripping! Skater for life!
  • Outstanding, and will probably prompt a change in the industry.

    5
    By DisneyRich!
    At first I thought it was a "hey ESPN, get it straight" then please to see Amelia's acquired revelation to "making it happen herself". Cool to have seen so many people I've known in this movie. Excellent!
  • Well done. Very informative.

    5
    By BZeuner
    Underexposed captures the state of girls and women's skateboarding. On one hand the female skateboarding market is progressing rapidly, on the other hand it appears in flux and underdeveloped. By focusing on the business side of skateboarding, Underexposed grabs your attention regarding the challenges presented to girls and women in the skateboarding industry, but more importantly it really gets you thinking about the bigger picture and embracing the potential.
  • Very enjoyable

    5
    By BakerSkate333
    Fantastic depiction of a sport in transition, a proactive dreamer bent on progression and the wave of change she creates. Reminded me of what skateboarding really is. We also get a glimpse of those who share the same vision, what we can do about it and how gnarly women's skating really is these days.
  • Mandatory Viewing

    5
    By MikVuck
    Underexposed is THE story of the contemporary women's skateboarding movement. It really digs into the grit and grace of these amazing skaters. You don't know what skateboarding is truly about--or what it can become--until you hear from the skaters in this film.
  • Underexposed

    5
    By GRO Riders
    In a time when women's skateboarding is growing at such a fast pace, Underexposed provides both insight and understanding of the challenges of the past, the state of the present and a message of empowerment for a better future.

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